Pubblicazioni

Brands and Buzz: understanding how to reach today's Chinese consumers

think: act STUDY, 2010

Following our Consumer Report 2009, we have intensified our cooperation this year with CIC, China's leading "Internet Word of Mouth" (IWOM) research firm, to bring you timely trends and insights to help you successfully tackle the Chinese consumer landscape …  >>

Design-to-value

think: act BUSINESS, 2010

For the first time, Roland Berger is devoting an entire publication to a very specific type of manager: the chief operating officer (COO). …  >>

Automation – Time to find your true north

think:act STUDY, 2010

The aim of this study is to provide automation managers with practical guidelines and advice on how to best meet the challenges that lie ahead …  >>

Regarding procurement, less is more – sometimes

think: act CONTENT, 2010

In recent months, companies around the world have been experiencing significant changes in how they manage their procurement …  >>

Business Confidence Survey 2010

Survey (together with the European Chamber of Commerce in China), 2010

The European Union Chamber of Commerce Business Confidence Survey 2010 in partnership with Roland Berger Strategy Consultants surveyed over 500 European companies based in China between March and April of 2010 …  >>